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Cell Phone Repair: The Better Option

Cell phones have grown from being communication tools to a hot fad of the current generation. Everyone, regardless of age or financial standing, owns or wants to own a cell phone. With rapid development in the cell phone technology, a cell phone is fast becoming a replacement for the computer. From iPhone, Blackberry, to iPad, the list of state of the art smartphones is endless.This increased variety has given users a range of prices to choose from, so more and more people own their own personal cell phones. The increased ownership results in an increased number of damages. Cell phone repair has become an industry in itself. Cell phone repair shops are present everywhere now, but people prefer to replace their damaged or malfunctioning cell phone rather than getting it repaired. Here’s why cell phone repair is the best option.


A new mobile phone will cost more than getting your damaged phone repaired. While you can get your phone repaired for less than a $100, you may have to cough up more than $1,000 for a new phone, depending on your phone type and contract. Go for the latest cell phone and go broke! Cell phone repair is a cost-effective option, but might take you more time than getting a new phone. Still, it is better to get your broken phone fixed rather than paying a lot of money for a new cell phone.

Data loss

Getting a new phone means you would have to transfer the data present in your damaged phone to the new one. Since your phone is malfunctioning or broken, you will experience loss of data. Going for cell phone repair is a good option as cell phone repair stores can get your broken phone fixed, as well as recover and retain all the data you have in your phone. Imagine losing the 250 contacts you had in your phone and having to build your contact list from scratch! Cell phone repair is the better option.


The more the number of cell phones used, the more the environment is damaged. Cell phones create radiation and heat and add to the problem of global warming. Getting a new phone means you add to the number of mobile phones already in use. Cell phone repair is the environment-friendly option. No further harm is caused to the environment because of this. If your phone gets damaged or broken, visit a cell phone repair store rather than buying a new one!

The arguments stack up in favor of cell phone repair, so you should always get your damaged or broken phone fixed rather than going for a new one.

Bob Knows Phones™ Guaranteed Cell Phone Repairs is your best choice for repairing your Apple iPhone, Blackberry, HTC, or other smartphone. For any cell phone repair always ask for a guarantee for the work. Standard guarantee is 30 days. Bob Knows Phones™ guarantees that if a repair breaks within 30 days from the date of the repair they’ll replace or fix it at no charge–your choice

Company Information



Executive Summary

Bob Knows Phones(tm)

Cell Phone Repair

Joel Quinn

Opportunities often begin as problems.

My problem was a broken cell phone: I dropped it in the parking lot and cracked the screen.

Over the next 3 days I learned the following:

-A new phone would cost $500 if I didn’t want to extend my contract by 2 yrs
-Repair at the ATT store was slow and over $200 (they were shipping it out w/ 1 wk+ estimates on return)
-There are many rogue repair techs who can “meet you at Denny’s and fix your phone”
-Ship my phone to a repair shop in California with a multi-day delay at a cost of $195 plus shipping.

During the following week I discovered that there are very few organized options in the country for local/fast cell phone repair. The number of phones to be repaired is increasing each year. The national cell phone signal carriers (ATT, Verizon, Sprint, T-Mobile) have as their goal to PREVENT users from repairing a phone. These market dynamics and increasing complexity and cost of cell phones (e.g., “smart phones”) present an immediate opportunity with longterm benefits.


Establish a retail chain of stores performing cell phone repair. Over 18 months form a viable group of 20 leading to 100 stores and prep for sale at less than 5 years to a large retail chain. Market forecasts a profitable, sustainable business at a repair level of only 10 phones per day.

Initial market testing indicates that 10 phone repairs per day average is the MINIMUM to be expected. A reasonable expected average for an established retail location (6 months after opening) is 15 phones per day.

The Business Plan anticipates implementing the proven regional management structure of 1 regional manager per 5 stores plus a Home Office housing upper management, bookkeeping, inventory planning/control, and warehouse.

Success Elements: Marketing
Success of the business is based on availability (location/traffic flow) and knowledge (search engine/web site). Overall industry numbers support the conclusion of a growing market for cell phone repair over at least the next 8 years.

Success Elements: Profitability
Projected average cell phone repair at retail is over $70. Time to repair an average cell phone is under 30 mins.

Success Elements: Name
Corporate Name: AmCellFix, LLC owner of Trade Mark "Bob Knows Phones(tm)". Brand to be built around the character "Bob" involving concepts of experience, friendliness, and reliability using personal service attention "just like Bob taught us." Domain name is memorable. Everyone knows how to spell “Bob”.

Model Store has been operating in Test Mode (experimenting with Employees, Inventory, Tools, Advertising/Marketing)  with no significant variance from forecasts as of 12/1/10. Break even at store occurred in the 6th month of operation.

Supporting data available with required NDA

11915 Chaffin Road   •   Roswell, GA 30075   •   678-298-3192